Saturday 15 April 2017

SRK is enjoying a cool, spring night in San Francisco but guess who he is missing?

Shah Rukh Khan shared a lovely picture of himself all the way from San Francisco.

Written By Sam.K. Published: April 14, 2017 10:56 pm


We know that Shah Rukh Khan is in San Francisco to participate in the International Film Festival. The SFIFF is organized every year for two weeks where 200 films from over 500 countries will be screened. SRK's My Name is Khan is all set to win hearts at the event as it will be screened today. What is more exciting is that SRK will be live on Twitter the whole time!

Well, SRK is apparently gearing up for the day. However, the superstar who is very active on social media took some time to share a pic and some thoughts on his Instagram handle. Posing in the backdrop of a bright San Francisco night, SRK wrote, "Frisco such a nice night. Saw the trams & miss Kolkata & @kkriders weave their magic. Will join soon.Boys u were awesome!"

Isn't that sweet?

Today, global fans of Shah Rukh will be able to join the audience for the interview. SFFILM's Executive Director Noah Cowan said in a statement, "We are thrilled to be able to share this special conversation with audiences worldwide through our partnership with Twitter."

The experience integrates live conversations utilising Twitter polls and questions from the Twitter audience using the hashtag #SRKSFFILM, providing the opportunity to connect and participate from anywhere in the world. "Film is one of the most popular subjects discussed on Twitter, from reviews to premieres to the industry's biggest stars," said Anthony Noto, COO, Twitter.

Well, looking forward to this one?

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Friday 14 April 2017

Mohammd Ashraf the biggest Fan of Biggest Superstar, changed the way of expressing the love for our stars..

Fan-led ‘trending armies’ boost a star’s digital presence and that in turn, brings them closer to their screen idols


An article by  -Mohini Chaudhuri
April 4, 2016 | 03:04 AM
Republished April14, 2017 | 12:01 AM



With less than two weeks to go for its release, the noise around Shah Rukh Khan’s Fan is reaching its crescendo. The ‘Jabra Fan’ song’s rendition in six languages, including Bhojpuri and Tamil, has the entire nation tapping its feet to the catchy tune. Running parallel to this sharp promotional strategy is another one that isn’t so in-your-face, yet can’t be ignored.

Tucked away in Maldives, 36-year-old Muhammad Ashraf, is working tirelessly to roll out his own promotional activities for the Yash Raj film. By day, Ashraf is the HR head of a local business conglomerate, but in cyberspace he’s hailed as the founder of SRK Universe—the biggest global fan club for the super-star. “We hire a cinema in each city for his film’s first show, print T-shirts, and then cut a cake. This time I’ve decided to give wrist bands to 50,000 fans worldwide who come for first show of the film,” informs Ashraf over a phone conversation, adding that these activities eat up 90% of his earnings.

As is evident, Ashraf’s fan club is no ordinary one—it’s an empire with branches in 35 countries that exist only to magnify Khan’s celebrity. Every Sunday he has a virtual general meeting with his counterparts spread over South Asia and Europe to discuss ways in which they can serve their idol better.

“I was too stunned to talk to him,” says Muhammad Ashraf of his meeting with Shah Rukh Khan at his 50th birthday celebration last year.

“Sometimes, I feel like I work for him,” admits, Ashraf. And he does. Ashraf’s biggest ammunition is his ability to constantly keep Khan alive on social media, literally at the click of a button. “90 per cent of the trends you see on Twitter about SRK are started by us. We have something called a ‘trending army’ of about 250 people. The moment I give them a hashtag about SRK, they will start tweeting, and within five minutes it will be trending,” he says with an ease of confidence. Khan is well aware of SRK Universe and often retweets what they put out. Ashraf has in the past helped fans meet Khan by sending them air tickets to his shoot location, but he personally met the star only last year on his 50th birthday.

In a world where a celebrity’s digital presence determines their worth as a brand, the power of fan clubs like Ashraf’s, that has over 3,59,000 followers, cannot be taken lightly. Actors today have multiple fan clubs on Twitter and Facebook with followers that run into thousands and lakhs. They doggedly track every tiny development about their beloved star—exclusive photos, videos, and interviews.

“Today actors like SRK, Salman Khan, Deepika Padukone and Priyanka Chopra have a huge digital presence and their fan clubs play a crucial part in that. Along with a manager and publicist, stars also have digital agencies now that come up with formulas to promote them online. Some of these agencies are hiring fans instead of professionals because they are so invested in the actors. These agencies work closely with fan clubs and keep them informed about important announcements,” explains a celebrity manager who didn’t want to be named.



“I know he is a star, but he still replies to every text of mine,” says Deepak Suthar of his idol Arjun Kapoor.

Deepak Suthar, a commerce student who runs the twitter handle Team Arjun, a fan club for Arjun Kapoor, puts it in plainly—“We do almost everything that the PR is doing, but we don’t get paid.” He’s not complaining. “I want to be like Arjun Kapoor. Losing 65 kgs is not a small thing. His dedication towards everything he does makes me his fan,” he explains. Suthar has been developing a fan base for Kapoor since his debut film Ishaqzaade (2012). “I was the first person to bring all the Arjunzaades—that’s what we call Arjun Kapoor fans—under one roof. So far we’ve made 50 plus trends on Twitter and made many blogs and videos go viral,” he declares.

The hard work hasn’t gone unacknowledged. Celebrities go the extra mile to ensure that they know their ardent admirers by name and engage with them—a practice that was first initiated by Amitabh Bachchan as far back as three decades ago when he began the tradition of meeting fans gathered outside his Juhu bungalow every Sunday. This ritual continues to this day. Over the years, Bachchan has cultivated an even deeper rapport with his followers through his personal blog. At last count, he had a staggering 20.2 M followers on Twitter.

Falguni Upadhyay, a student of jewellery design, has lost track of the number of times she’s met her favourite actor Ranveer Singh. The first was soon after the release of Band Baaja Baaraat (2010) when she told him about the fan club she had started on Facebook. “He kept thanking me. He’s always hugging people and spreading love. That’s the best thing about him,” she gushes.



When Ranveer Singh promotes his films, Falguni Upadhyay too sits up all night posting photos of his appearances.

Years later, when Singh’s team wanted to start an official Facebook page for the star, they asked Upadhyay if they could merge it with hers. She now runs the Twitter handle RanveerSingh_FC, and is actively invested in promoting the star’s work online. Recently, Singh wished another female fan from Oman on her birthday through a video of him animatedly singing ‘Happy Birthday’. The young fan, Moumita Chatterjee, later posted on Facebook—‘Nothing in life has made me dance around the room, scream with joy, cry out of excitement and re-watch the same video a million times.’

Suthar remembers feeling the same on his birthday last year when he met Kapoor at his home in Mumbai—a meeting organised by the actor’s manager. “When I entered his (Kapoor) home, he came out from his bedroom singing with a cake. I couldn’t control my tears,” he says. The youngster is now on texting terms with his idol, and when he’s busy, he connects with his sister Anshula Kapoor. “He makes me feel like his younger brother. That’s how sweet and down to earth he is.”

There’s a clear sense of ownership with which Suthar, Upadhyay and Ashraf speak of their heroes. The proximity they share with actors would have been unimaginable without social media. We’ll possibly never again hear the legendary stories we once did about Rajesh Khanna’s windscreen being pockmarked with lipstick marks, or Dev Anand being warned against wearing black because it drove women crazy.

Today actors direct message their fans on Twitter. “In the 60s, I remember writing letters to Shashi Kapoor, Sadhana and Pran and they would respond with a picture and a thank you letter. Sometimes it would be typed, sometimes handwritten. Pran would insist on writing to everyone. Now nobody writes fan mail anymore,” says Dinesh Raheja, editor of Bollywood News Service and author.

In Maneesh Sharma’s portrait of a fan, the obsession takes a dark and ugly turn. However, Raheja feels this bond is a wonderful development for genuine admirers. The online clout wielded by new-age fan clubs can at times be discomforting, but one can’t fault them on their commitment. “If you’re a true fan of someone, you should do something real to promote him. You can’t just put up news about the star from a website, retweet it, and go back home,” says Ashraf, passionately.

But what’s in it for him? “I can’t explain it. I just need to do something for Shah Rukh,” he says. His words sound eerily similar to the dialogue mouthed by Gaurav—the character playing Khan’s fan in the film— ‘Gharwale bhi na mere, samajhte hi nahi hain. Wo sirf star nahin hai, duniya hai meri’.

Wednesday 5 April 2017

Big brand, big impact: 10 years of the IPL

INDIAN PREMIER LEAGUE
IPL 2017April 4, 2017

NAGRAJ GOLLAPUDI
Despite the criticism surrounding the business of the game, the Indian Premier League has had a significant impact, inspiring leagues around the world and attracting the best international talent

Hogg: Sunrisers in trouble if Warner, Dhawan struggle

The brash, self-indulgent kid turns 10 on Wednesday.

From its abrupt arrival in 2008, the IPL has become the world's pre-eminent Twenty20 league. It remains not only the most lucrative league, but is also a tournament the best international players want to be in, including a few who are not shy to hibernate during the international season only to surface when the IPL comes round.

It hasn't been straightforward. The purists still look down on it, refusing to recognise that cricket is also commerce, or that the game needs to evolve. But the IPL has managed to transcend critics and become precisely the brand Lalit Modi and the BCCI meant for it to be when it was launched a decade ago.

Not just hit-and-giggle

That is what the IPL was meant to be in the minds of many when it arrived: an extension of the broader condescension of T20 cricket. Joy Bhattacharjya, the former operations director at Kolkata Knight Riders, remembers the days when the general feeling was that these were "festival" matches. "It was very clear for most that this [IPL] would be the great 'festival matches' of the 1980s and 90s. In the minds of people, the IPL started off as a Shane Warne's XI v Tendulkar's XI is right now. You will get a game, you will watch a few loved players. Nobody expected it to become this hyper-competitive and really powerful and engaging format by itself."

The IPL has come to matter to players and countries, who plan their commitments around it. It is also the league all other boards are imitating in some form: some, like the Big Bash League, have successfully developed their own identities but the success of the IPL has been the motivating force behind all of these leagues. Such has been the impact of the tournament that a T20 league takes place virtually every month of the cricket calendar. And the basic premise of the tournament has been so successful that it has, twice, transplanted itself across international boundaries and not suffered for it (in South Africa in 2009 and the UAE in 2014).

The equaliser

Of the many reasons to celebrate the IPL, the prime one for India at least is that it has been an equaliser of sorts for its players. According to Mahela Jayawardene, current Mumbai Indians head coach, the IPL has allowed Indian players to become much quicker on the uptake in international cricket.

Is Chris Gayle a depreciating asset?

A teenager like Sarfaraz Khan can thrash an international fast bowler with disdain. Manish Pandey, the first Indian to score a century in the IPL, and instrumental in Knight Riders winning their second IPL title in 2014, is now a regular in India's limited-overs squads. Over the last five years, Hardik Pandya, KL Rahul, Kedar Jadhav and Karn Sharma have fast-tracked their international debuts thanks to the IPL. For them, the fear, or at least the mystique, of playing against the world's best has been removed before they have arrived on the international scene.

And can it be coincidence that since the IPL began, the Indian team has won the 2011 World Cup, the Champions Trophy two years later and has had several periods at the top of the Test table?

It hasn't only been about youth, or India. The IPL has also been about the endurance of older players, who otherwise might have retired in their mid-30s. Ashish Nehra, Zaheer Khan, Muttiah Muralitharan, Kumar Sangakkara, Jayawardene, Shane Warne, Adam Gilchrist, Brad Hogg, Brad Hodge, Praveen Tambe have all, at one point or another, proved to be valuable assets for their franchises.

Overseas stars such as Mitchell Johnson have also benefited; Johnson credited his resurgence in 2013-14 to an IPL stint that season. Jos Buttler and Sam Billings have spoken extensively about learning a lot at the IPL. Last year, Buttler, who plays for Mumbai, said: "It creates cricket that you would never see anywhere else." Ed Smith has also argued that questions about the state of cricket and its future could not be answered without understanding the impact of the IPL.

Fan loyalty

The premise of moving to franchise-based model as opposed to the traditional state-based structure was to cultivate fan loyalty. There was skepticism initially because unlike football, cricketing idols in India have not generally engendered city-specific adulation. But the success of Chennai Super Kings under its captain MS Dhoni, or Mumbai or Royal Challengers, has proved that it is possible to create a franchise-specific fan base. N Srinivasan, the former owner of Super Kings, and a former BCCI president, noted that fans wanted to take selfies with him because they recognised his association with the team.

Fandom has filtered blurred national lines as well. The reception and worship Gayle and AB de Villiers evoke in Bengaluru, for instance, is similar now to that reserved for Virat Kohli.

Not all that glitters is gold

Obviously, the IPL has not been without flaws or issues. The money it offers international players has meant several international teams have been deprived of their best players for bilateral series. Some of West Indies' senior players have stopped signing annual contracts as it restricts their movement and opportunity to play the tournament.

Australia and South Africa, too, have faced their own set of challenges, the most important being availability and fitness of players for big series like the Ashes.

The IPL house itself is far from clean. The tournament has been dogged by controversies, none bigger than the corruption scandal in 2013 that saw Super Kings and Rajasthan Royals suspended for two seasons. The suspension was the culmination of an investigation that began after the Delhi Police arrested players and bookies allegedly involved in spot-fixing. Despite being monitored by the BCCI's anti-corruption unit it was a reminder that the threat of corruption is clear and present in the IPL.

IPL 10

For the moment, the focus is on IPL 10 and some big names. Virender Sehwag begins a new journey as head coach of Kings XI Punjab although his official designation is that of "chief strategist". It will be interesting to see how Sehwag allies with Kings XI captain Glenn Maxwell, a batsman as uninhibited and aggressive as the Indian once was with bat in hand.

AB de Villiers and Chris Gayle are immensely popular with fans in the league © AFP

The season is also a new beginning for Jayawardene, who returns to the IPL as a coach after having played for different franchises previously. Still an active player in other T20 leagues, Jayawardene will team up with Rohit Sharma as Mumbai look to become the first team to bag three IPL titles. Knight Riders are the other team that could achieve the same feat. Can they do it without allrounder Andre Russell? The franchise is confident they can only because Russell did not have a role to play in the two seasons when Knight Riders won the league.

Can one of Delhi Daredevils, Royal Challengers Bangalore or Kings XI break the jinx of having never won the IPL? Or will one of the two outgoing teams - Rising Pune Supergiant and Gujarat Lions - win the trophy before their two-year contract ends this season? There are individual pursuits, too, and none bigger than Gayle's chance of becoming the first batsman to score 10,000 runs in Twenty20 cricket - the Jamaica batsman needs 63 runs to accomplish that record.

As many as three overseas players will lead teams in this edition: David Warner (Sunrisers), Maxwell (Kings XI), Steven Smith (Supergiant). AB de Villiers will stand in for Virat Kohli at Royal Challengers, although he will miss the opening match of the season. It is a peculiar challenge to lead a team with a minimum of seven Indian players in the playing XI.

The IPL is unique because it brings together diverse cultures under its roof. "The IPL is the tournament so far. Purely because of the number of years it has been in existence. You get the best T20 players from each country up against each other," Jayawardene summarised, when explaining why the Indian league stands apart.


Nagraj Gollapudi is a senior assistant editor at ESPNcricinfo
© ESPN Sports Media Ltd

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